The A4U Awards has released its shortlist for 2008 event in June in order to reward innovation and excellence in affiliate marketing. The competition will be held in 16 categories. Income Access, the top independent online gaming affiliate network providing affiliate management services and software, has become a nominee in the Gaming and Casino Category.

Nicky Senyard, CEO of Income Access noted that they are excited that their company has been nominated for this award, together with other outstanding nominees.” He said “For 7 years, we have been working to build fruitful relationships in the gaming affiliate marketing community, so we are glad to get this recognition.”

The A4U Awards that are designed to reflect everything in the affiliate marketing industry reward the affiliate marketing community members for the excellence in the marketing industry. There are sixteen categories grouped into two separate clusters: nine Industry Awards, and seven Publishers’ and Community’s Choice Awards.

In the beginning it was open to nominations from throughout the affiliate marketing industry, and then an equitable panel of experienced affiliate marketing professionals shortlisted nominations in the Industry Awards categories. They chose nominees evaluating their innovation, fulfillment of purposes, creativeness, commercial impact and general effectiveness. A set criteria and a scoring system of 200 points were used to choose nominees.

Nicky Senyard said, “The awards are expected to be an exciting night for the affiliate marketing community”. “The nomination process itself is important. It is helping to improve the industry.”

The event will take place on 5th June, 2008, at the Park Lane Hotel in London.