There have been a lot of action movies this year. Many of them were of great box office success such as Indiana Jones and the Kingdom of the Crystal Skull, Iron Man, The Chronicles of Narnia: Prince Caspian, The Incredible Hulk and others. Thus, it is natural that online gaming companies have decided to use these films successes. Such best-known online gambling groups as Cryptologic and Microgaming have already transformed such well-liked movies as Blade, The Hulk, and Lara Croft: Tomb Raider into very popular online slot games. Recently another large online gambling provider, Playtech has signed a deal with Paramount Pictures Corporation to make games based on famous movies,The Untouchables and Gladiator.

Now PartyGaming has just announced about a new licensing deal with Studio Canal, French film production company. According to the four year deal, PartyGaming gets the rights to use the most popular films of Studio Canal, for example, Terminator and Rambo for creating games. As Terminator and Rambo are two of the greatest successes in movie history, PartyGaming is sure to get an immediate profit. Studio Canal, in its turn, expects the internet gambling company to help a lot with promotional and marketing campaigns for future movies, pointing the users of PartyGaming to Studio Canal sites by means of advertisements. Online gaming developers and studios understand that an inherent appeal lies in film-based games due to players’ awareness of themes, characters, and even music. The opportunity for a user to role play as John Connor, John Rambo, or Terminator is indisputably anticipated.

Jim Ryan, PartyGaming’s CEO, said that the company is planning to license more best-known brands over the forthcoming monthsin order to make the quality and range of the games even better and keep ahead of their competitors. He also stated that in the nearest future PartyGaming is going to add old blockbusters such as Top Gun and The Godfather to their set of games.