If the economic crisis has not influenced much on Las Vegas, Sin City feels its influence on local casinos, tribal venues, and, especially, internet gambling sites. In spite of the fact that the UIGEA acts in the USA and most gambling websites do not accept American gamblers, there is a slump in players in Las Vegas. If Las Vegas plans to compete with the online casinos, they have to advertise their great offerings as lure and not as a separate revenue source.

The gambling industry has always been considered as recession-proof. But the current crisis is making the industry feel the heat. The casino owners and managers of Las Vegas have been facing a problem when trying to realize to deal with the flagging economy, the revenue, and the decline in players who come to the casinos to play and have a good time. They should find a method that will work to advantage for everybody and if they do not solve the problem soon, Las Vegas may become a ghost town.

Sherman Bradley, the senior gambling analyst at the Online Casino Advisory, developed a theory that explained why the economic crisis has hit Las Vegas so heavily. Everybody has been using the ‘Bradley Theory’ to explain other industrial declines that have happened in connection with the troubled economy.

Richard Abowitz (the Los Angeles Times) developed the cornerstone of the theory and his conclusions tell Las Vegas casino managers and owners exactly what they need to draw their players and other visitors back to their establishments.

Casino owners should go back to providing their guests compensations and other privileges luring their visitors back to their casinos.